Coach, a global leader in modern luxury accessories and lifestyle collections, has been redefining American style since its founding in 1941. Celebrated for its heritage craftsmanship, effortless New York aesthetic, and innovative spirit, the brand blends timeless design with a bold, youthful energy across handbags, ready-to-wear, footwear, and more. As the Graphic Designer for Global Visual Merchandising at Coach, a pivotal role was held in shaping the brand’s in-store visual storytelling—developing elevated design assets and campaign materials that reflect Coach’s legacy of quality, creativity, and authentic self-expression.
Outlet Store Flow and Zoning Presentation
Provide guidance on optimal store flow configurations tailored to various store sizes, along with recommendations for effectively zoning key product categories such as SLGs, footwear, and ready-to-wear.
Store Flow & Zoning Overview – Mobile Video Guide
Experience the presentation on the go with this mobile-friendly video version, optimized for iPhone viewing. This narrated walkthrough offers clear guidance on store flow strategies tailored to different store sizes, and explains how to effectively zone key product categories like SLGs, footwear, and ready-to-wear. Perfect for quick learning anytime, anywhere.
